The Best SEO Software for Agencies [2020]

If you’re fighting to be the best, you need to use the latest tools. Keeping track of them can be hard, so we’ve put together this list of the best SEO software for agencies. These tools will help you get to the top, and stay there.

There are many different tasks SEO software can help you with, so we’ve split this guide into categories, showing you what is best for the job in each area. These tools can solve the various needs SEO professionals have.

Whatever your SEO needs, there should be something here for you. All of these tools are worth checking out if you want to climb those all-important rankings, so take a look and see what looks like a good fit.

Table Of Contents

What Types of SEO Software Are Out There?

SEO software comes in many forms, so we’ve divided our picks into categories and given you one or two options in each one. If you want to take a general approach to SEO, all-in-one software will give you the widest selection of tools to cover all bases. Other software focuses on more specific tasks.

There’s local SEO to make sure you do well in business listings and local rankings. Auditing software lets you analyze your sites and check them for problems. Rank trackers let you monitor your performance in search engines over time. Keyword research tools let you figure out what search terms you are doing well in, and which you should target next.

We’ll also look at specialist software for video creators, and cover technical SEO for those that really want to get under the hood of their sites.

Choose the Right SEO Tool For Your Team

When picking a tool, you need to think about your goals, and which tools can help you achieve them. Perhaps you want to get to the top of the SERPs for a particular keyword. Perhaps you want your business to become more visible locally. Maybe you want to refine your customer’s websites to get the right kind of high value traffic they need to grow. 

Making a choice will be easier if you have a clear view of your own targets first. Figure out exactly what you want. You’ll then be able to assess how each tool can help you achieve it.

The tools discussed here offer a huge range of analytics and reports. There is some crossover between them, but they all do things their own way. Integrating the data they provide into your business and learning how to take advantage of it is a learning process. Trying a few can help you evaluate them, and give you new ideas on how to boost your site rankings.

How We Evaluated these SEO Tools

We’ve evaluated these tools using several criteria. The breadth of features is important, as it will define how useful they are to your agency. Ease of use and reliability are also factored in, along with help and support options to help you learn the tool.

We also factor in price. SEO is a business and you need to get bang for your buck. Tools with a free tier, or at least a free trial are also appreciated.

Here’s a list of the SEO tools we’ll cover:

Table Of Contents

Best All-In-One SEO Agency Software

All-in-one tools give you everything you need in one package. They are typically divided into sections, which each focus on a particular task. 

With these you can cover every base and won’t need to purchase further software. They’re also useful if you want to join the dots in your SEO picture, as data from each of the tools can be shared and used together.

If you want to do a little of everything, here are our top choices.


Serpstat is another major player, with a ton of high profile clients, including L’Oreal and Lenovo, so if you want to roll with the big boys, this is a good choice of tool.

As an all-in-one tool, it aims to do everything you need for SEO. It gives you site auditing, backlink analysis, keyword research and more. 


Its competitor analysis is a great way to make sure you’re keeping up with others in your niche, and can help you diagnose small differences between you and your rivals that you can exploit to get your site to the top.

The monthly price ranges from $69 to $499, with a 20% discount on yearly plans. That means it’s suitable for everyone from freelancers to enterprise users. You can sign-up for free and get a look at some of what it offers, too.

All plans include the core features, with higher tiers increasing the number of actions available and offering extras like branded reports, white label reports and phone support.

It also offers plenty of guidance, with onboarding, webinars and a useful knowledge base. Its use cases list is a useful summary of what it can do, and a good way to learn how you can use it.

This isn’t the cheapest tool around, but it does come packed with features and offers in-depth analysis into your sites and their competitors. It’s an excellent choice both for beginners and seasoned pros.

Pricing$69 – 499 per month
Free Trial or PlanYes
StrengthsMost features available on all plansLots of support to learn the tool
WeaknessesA little pricey

If you’re interested in a tool that can do everything and includes plenty of support, give SERPSTAT a try. It’s a great way to test out a variety of features, and its free trial lets you do so without commitment.

2. SEO PowerSuite

SEO PowerSuite is split into four tools, including a rank tracker, a competitor analysis tool, an auditor and a link assistant. Each gives you a comprehensive set of features allowing you to identify issues and track all kinds of site related statistics.

SEO PowerSuite

It can handle unlimited websites and keywords, making it a great pick for high volume use, and an excellent choice for agencies. It also works with a variety of search engines, rather than just Google.

Unlike most of the tools here, SEO PowerSuite is desktop only, though it runs on Windows, Mac  or Linux. 

With its free version and inexpensive paid plans, it is a good choice if you’re on a budget. Its best features are on the paid versions, but the free version gives you a good idea of what’s there.

Pricing$0 – $699 per year
Free Trial or PlanFree version
StrengthsCheapCovers many search enginesUnlimited websites and keywords
WeaknessesDesktop only

SEO PowerSuite is an excellent tool, and well worth checking out. It makes a great first tool if you’re running an office based SEO business and its range of plans means it can grow with you.

3. Ahrefs

Ahrefs is an all-in-one tool that can do many things. It can handle auditing, rank tracking, keyword analysis and more.


It is easy to use and gives you plenty of support, with online videos and articles to help you get the most out of it.

At $99 per month for the lowest priced plan, it isn’t cheap, but you do get two months free if you sign up annually. Its trial costs $7 so you’ll need to pay, even if you just want to test it out.

Pricing$99 – $999 per month
Free Trial or PlanNo
StrengthsEasy to useStrong at auditing

Ahrefs is a slick tool with lots of happy customers, that is well worth looking at if you can handle the price tag.

4. Moz Pro

Moz Pro offers a strong set of tools, and if you want to do a bit of everything, it is a fine choice. Its website crawler can find problems, and sends you alerts so you can deal with them. It has keyword management and research tools too.

Moz Pro

It gives you in-depth metrics and presents them to you in useful ways, making it easy to find strategies to improve your sites. It also allows you to track results historically, showing how rankings change over time and letting you quantify the difference your changes make.

With the monthly price starting at $99 it isn’t cheap, but it has a free 30 day trial. There’s also a free domain analysis tool on its site to give you a taste of what it offers.

Pricing$99 – $599 per month
Free Trial or PlanYes
StrengthsGood at everything
WeaknessesCan be tricky to use

Moz Pro is more challenging to use than some of the tools covered, but experts will appreciate its features and are well advised to check it out.

Best SEO Agency Software for Local SEO

If you’re working locally, you’ll want a tool that improves your visibility to users in your area. All-in-one suites often include features that help here, but a specialised tool can do even more. If you’re a bricks-and-mortar business, or local service provider, then using these tools can give you a boost over the rest of town.

Local SEO services can be especially helpful to businesses that don’t find the time to do all the easy to do, hard to remember promotional stuff. That can really make a difference to your bottom line and doing it is much easier with the right software to assist you.

5. BrightLocal

To keep track of your business’ reputation, BrightLocal does more than just check google. It also works with social media sites, such as Facebook and Twitter. It can keep an eye on local reviews of your business, so you can keep tabs on what people are saying about you.

It’s citation builder allows you to make sure your site is included on listing sites, keeping you visible and making your services easy to find. If you want to hunt for clients yourself, its lead generator can help you out there, too.


With clients like Ikea, Nandos and Hilton it is trusted by some big names. You’ve never heard anyone badmouth Ikea have you? BrightLocal might well be responsible for that.

BrightLocal has a card free 14-day trial, so you can check it out for nothing. After that, monthly plans range from $29 to $79 dollars, making this one of the most affordable tools out there. It also has an $8 per month plan helping you to manage and showcase positive reviews for your services.

BrightLocal can be a real asset to anyone hoping to stand out from the crowd and keep the custom flowing. If 2020 is proving tough, it could give you the edge that you need.

Pricing$29 – $79 per month
Free Trial or PlanYes
StrengthsEasy to useCheap
WeaknessesSome UI issues

If you’re working directly with local customers, give BrightLocal a try. It can help you improve your standing in the local community and bring in more business.

Best SEO Agency Software for Audits

Problem solving is a big part of SEO and a site auditing tool can help you figure out what issues you need to solve. All-in-one software usually includes an auditor, but a specialized tool can do even more.

6. Raven Tools

So, you’ve optimized everything you can think of and tuned until your whole site is singing a harmony of search engine friendly goodness. What now? You need to audit your site to make sure you didn’t screw anything up. Of course, I’m sure you’d never miss something obvious, but who knows? We can all use an extra pair of eyes now and then.

Raven Tools

Raven Tools will check your site and automatically assess it. It will let you know what you’ve done right, and what you could do better. Think of it as the PITA boss you can fire at any time. Or your personal Yoda, if that doesn’t grab you.

It scans for issues like duplicate content, missing anchor text and many other things. It gives you a speed rating for both mobile and desktop performance. If you want to see what you can improve, Raven Tools is an excellent weapon to have at your disposal. 

Prices start at $39 per month and go all the way up to $399 per month. Pretty much all the core features are available at every tier, with the higher levels increasing various limitations, such as the number of domains, number of users, and available types of report. These numbers are pretty generous though, with the higher tiers intended for teams with hundreds of domains.

Pricing$39 – $399 per month
Free Trial or PlanYes
StrengthsMakes it easy to visualize dataHelps you identify and solve issues
WeaknessesNo instagram support

Raven Tools is widely used, with thousands of happy customers and is well worth investigating if you want to get some insight into how effective your SEO work is, and how to push it to the next level.

7. Content King

Content King is an established tool, with an enviable list of clients that includes Netflix, FedEx and Red Hat. It has been going since 1995, and is a slick, mature product designed to give you everything you need to keep your website on top of the pile.

It lets you set up custom site audits, and it hunts for problems, with alerts sent to you when they arise. It also has change tracking, showing you how effective your SEO campaigns are, and allowing you to respond to any shifts in ranking. 

Content King

Its other cool features include allowing you to monitor your site from different locations. That’s useful if you’re worried about speed issues in different parts of the world, or even components of your site being blocked in specific locations. It also has a range of visualizations that let you see what’s happening at a glance.

If you want to improve your skills, the ‘Content King Academy’ is full of guides that will help broaden your SEO knowledge and help you use the software more effectively.

Content King integrates with Chrome, Slack and Google Analytics, so you can combine the data you get from it with other tools and integrate your findings into discussion easily.

Its monthly plans start at an affordable $39 per month, going up to $149 at the pro tier. Prices are negotiable for enterprise customers, who get phone support, a dedicated success manager and additional security features.

Prices also increase depending on how many pages your site has. There are discounts for quarterly and yearly sign-ups, as well as a free trial if you want to test the waters.

Pricing$39 – $149 per month. Negotiable for Enterprise plans.
Free Trial or PlanYes
StrengthsGreat for automating ongoing tasksStrong in most areas
WeaknessesNo keyword or rank tracking

Content King is an excellent choice of platform. It is powerful, but easy to use and gives you a broad toolset to work with. Check it out if you’re looking to get started with SEO software. 

Best SEO Rank Tracker for Agencies

Rank trackers give you detailed information on how your sites are doing in search engine results. They can help you research methods to get higher in the rankings, and give you insight into which direction you’re moving in.

8. Pro Rank Tracker

Pro Rank Tracker is an established player in the market and used by many SEO professionals. It claims to have the “most accurate algorithm of any rank-tracking tool”. 

It has a ton of features to help you get the best out of Google, including local tracking, and you get the top 100 search results analyzed on all plans. It also covers other engines, including Yahoo and Bing. Additionally, it can track results on YouTube and Amazon.

Pro Rank Tracker

It offers ‘extreme support’, which includes one-on-one help via chat and Skype, as well as a knowledge base and video tutorials. That’s great if you want to expand your SEO knowledge and get the most out of its many features.

There’s a free trial, but no free tier. Prices start at a wallet friendly $25 per month for the basic plan, going up to $180 for the Business level tier. If you sign up for a year at a time, you get a 10% discount on those.

Higher tiers add extra features, and also significantly boost the numbers of actions you’re able to do. Site-Audit pages, for example, increase from 20,000 to 1,500,000 as you rise through the plans.

Pricing$25 – $180 per month
Free Trial or PlanYes
StrengthsLots of supportGood range of report options
WeaknessesNo Google Analytics integration

Pro Rank Tracker is a great tool for seeing how you rank on different sites, and its help features can help you up your game. Give it a try if your agency needs a boost.

9. AccuRanker

AccuRanker claims to be the fastest and most accurate tracker out there, letting you refresh your searches instantly. It provides useful filters, and lets you apply searches to multiple sites at once. It also has historic analysis tools, letting you track changes and see how your ranking has evolved over time.


It also has a couple of free tools on its site. The Google Grump checker lets you know if Google is messing around with its rankings. There’s also a SERP checker that allows you to search from specific locations and with different language settings.

Pricing is by keyword volume. It costs $109 per month for 1000 keywords and a hefty $2149 per month for 50,000 keywords. Not cheap then, but there’s a two week free trial to see if it’s a good fit for you, before signing up to a paid plan.

All its plans let you work with unlimited domains, so if you have many sites, this could be a very cost effective tool for you. It is also a great choice if you want to know how you are doing in different locations.

Pricing$109 – $2149 per month
Free Trial or PlanYes
StrengthsGood for working with many domainsFast and reliable

If you need a fast, effective tool that can handle many domains, check out AccuRanker. It’s tracking capabilities are second to none, and well worth it, if you can afford the price.

Best SEO Agency Software for Keyword Research

Keyword research can make all the difference to your site’s rankings. Figuring out what phrases to use is nigh on impossible to do yourself, which is why there are tools to help you out. 

10. KWFinder

KWFinder lets you hunt for the best keywords to improve your site rank. It focuses on discovering the keywords with the least competition and highest search volume. Those should be easiest to target and make the biggest difference to your traffic.

It includes several keyword related features. You can hunt for long tail keywords, local keywords and competitors’ keywords. There are metrics and SERP analysis to give you the details on what a keyword is associated with. 


You can also filter out unprofitable keywords, to get rid of the tyre kickers presumably. You name it, if it’s keyword related, KWFinder can do it.

As well as the software itself, its website has some useful guides to keyword research, which are essential reading if you’re new to the subject. Its beginner’s guide claims ‘even your Grandma would understand’ it. Let’s hope she’s not too offended by that. Perhaps you can buy her something nice when the money rolls in from all your extra hits. 

If you’re going to sign up for KWFinder you are best off skipping the monthly plans, which start at $49 per month, and going for the yearly plans, which give you huge savings, and range from $29.90 to $79.90 per month. The higher plans increase the volume of operations you can perform, such as keyword and site lookups.

There’s also a 10 day free trial, and a money back guarantee, so you can test it out without any obligation to buy.

Pricing$29.90 – $79.90 per month, with yearly plan 
Free Trial or PlanYes
StrengthsFastCheapEasy to use
WeaknessesRequest limitations for high volume use

Keyword research is a great starting point if you’re new to SEO and KWFinder gives you everything you need to do it. It’s advanced features mean there’s plenty for experts to like, too. Give it a try, and see if it matches your needs.

11. SpyFu

“If you know the enemy and know yourself, your victory will not stand in doubt” said Sun Tzu in The Art of War, and he wasn’t wrong. If he was in the SEO business, SpyFu would have been right up his street.


SpyFu gives you data about other websites. It can give you data on which keywords they rank for and even estimate their advertising budget.

Pricing ranges from $39 to $299 per month, but paying annually saves you a whole $100 per month on the top tier. Paying in advance can net you big savings. The higher tiers let you analyze larger domains, with white labeling available on the Pro and Team tiers.

Pricing$39 – $299 per month
Free Trial or PlanNo
StrengthsGood range of keyword research and tracking toolsAffordable
WeaknessesNo free trial or plan

If you’re focussed on outdoing a particular competitor, or you want to learn what others are doing right, this is the perfect software to help you with it. Try SpyFu if you want to beat your rivals in the race to the top of the SERPs.

Best for Video SEO

SEO isn’t just about Google. YouTube is a great way to reach your audience and if you want to reach more people, you need a dedicated SEO tool.

12. VidIQ

Video is getting ever more important and many agencies work with video content on a regular basis. Getting your videos up the YouTube rankings requires a different set of skills to improving your Google-fu. VidIQ can help you out.

Designed to maximise your view and subscriber counts, VidIQ has a whole set of tools to analyse and refine your video performance and make sure your movies are seen and spread as widely as possible.


This is a great tool for those of you that have Google wrapped around your little finger, but need some assistance getting up to speed with YouTube.

You can try it for free, and even the free plan gives you access to some great features, like competitor tracking, analytics and a video scorecard. Paid plans start at $7.50 a month, giving you access to more detailed research tools, like keyword research and historical analysis. 

The next tier, at $39 per month, gives you access to its keyword engine and can give you recommendations. It can suggest a title, description and tags for your videos. At that level there’s hardly any work left for you after you’ve uploaded your videos, but you can go further still.

For the really serious ‘tubers, the $415 per month plan is a heck of a lot more expensive, but comes with some hands-on extras like a monthly coaching call, personalized tips and you can use it with up to five channels.

Pricing$7.50 – $415 per month
Free Trial or PlanYes, both
StrengthsEasy to useExcellent for those on a budget
WeaknessesBasic tools on the lower price tiers

This is an essential tool, useful if you’re trying to get your videos noticed or if you’re established, but want to maximize your earnings. And who doesn’t? We’d recommend at least dipping your toe in the water with VidIQ’s free tier, and upgrading if you like it. This is a tool that can grow with your needs.

Best for Technical SEO

If you’re into SEO you’re probably used to getting your hands dirty. With technical SEO they’ll get positively filthy, so if you’re not afraid to dig into the technical stuff, this is the area for you. Technical SEO is challenging, but the rewards are worth it.

13. Jet Octopus

Jet Octopus is an advanced tool based around crawling and logging analysis. It is useful for getting a big picture overview of problems, but can also identify minor issues, such as orphaned pages and 404 errors.

Jet Octopus

Its big data approach lets you combine large volumes of info to identify trends and see the effect on sites and specific pages. There are plenty of tools that let you capture this kind of data, but Jet Octopus goes further in letting you use it to identify and solve problems.

Even though it is designed for managing large quantities of data, it is straightforward and simple to use, with a well-designed interface. It is also fast, which is essential, and will make a difference to your bottom line if you’re using it regularly.

The pricing is a little complex. Jet Octopus lets customers select which packages they want a la carte, or you can go for an inclusive package. Packages are priced according to the limits set on what you can do. 

The cheapest, at $89 per month, lets you crawl and analyze 100,000 pages. The most expensive of the seven tiers costs $620 per month, but lets you crawl 6 million pages, and analyze 8 million log entries. 

Pricing$89 – $620
Free Trial or PlanYes
StrengthsFastAdvanced, detailed tools
WeaknessesTakes effort to get the most out of it

This is clearly a tool intended for serious users, but if you’re handling that many pages you will likely know how to get value out of it. Give Jet Octopus a try if you’re confident in your capabilities and need an advanced tool to help you out.


SEO is a tough business and seasoned pros are always looking for ways to get ahead of the crowd. These tools can get you working faster and smarter.

They’re available at a range of prices, and most have free trials available so you can see how well they fit your needs. If you’re not sure which to pick, give several a try and go with the one you like best. There’s nothing to stop you shopping around until you find the software that works for you.

If you’ve tried any of these tools, we’d love to hear your experiences. In the hugely unlikely event we’ve missed anything, do tell us in the comments. 

Leave a Comment